2010/7/12 │给站长们的九点忠告

作者:逍遥乾坤 | 发表时间:2010/7/12 22:24:49 | 分类:网络随笔 | 阅读:7924 | 评论:2969
注释:以上这篇文章是我转自百度联盟志的,看着不错,也很实用,所以转载以便自己查阅和方便它人!
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茫茫的百万网站潮流,充斥着整个网络世界,在这些网站的背后有着数以万计甚至百万的站长,有了这些站长们默默的耕耘,才会为我们的生活和工作和学习带来了更多的便利和休闲之处。但伴随着站长大军的突起,越来越多的问题也摆在站长们的面前。

  好多将要踏入站长行列和已经成为站长的朋友们,总是误以为只要有个网站就可以赚钱,这是最片面的理解。一个网站之所以可以赚钱,不是因为网站的本身,而是要靠站长们的辛勤劳作和持之以恒的信心,还要有更多的行业知识、自身修养、专业了解等等因素构成的。就各种问题的出现,我们能否从容而对,找到解决的办法和途径,做了如下九点忠告,希望对各位朋友们有所帮助:

  1.弄清目的:

  做网站前,我们要首先明确做网站的目的,是为赚钱,还是个人爱好,还是想为行业提供相关的资料,或是公益网站,或是纯粹的就是玩;目的明确了,那么接下来就是为目的而付出,不管是什么目的,首先都要有个主导思想,不要盲目的去做站。要不然就像走一条无尽的路,永远也看不到尽头,永远会在这漫漫长路上徘徊。到最后可能会迷失了方向,而导致怨天尤人。

  2.找准方向:

  方向是一个站的灵魂,找不准方向就会让自己很累、很噪、很迷茫。每一个站都有不同的特色和特殊之处,这都是经过深思熟虑,多重思考的结果。如果不确定的,可以同身边的朋友或同事、同学、亲戚等了解相关的信息,沟通你的想法,让他们为你出谋划策。毕竟一个人的思想是有限的,而多人的思想综合到一起,那就是无限的了,主要还是做自己擅长的内容和信息为主,这样对于以后的发展有很大的作用。

  3.充裕的时间:

  一个网站的成功需要大量的时间付诸,尤其是刚开始的站,每天都要关注网站的动态、内容的更新、客户的追踪、网站的优化等相关工作。其实这是个累人的活,不光是时间,脑力劳动也非常巨大,每天要看不同的信息,了解竞争对手变化,了解相关专业知识,搜罗信息、用户沟通等,所以,要想成为站长行列的一员,首先要想好,以后的业余时间可能都会牺牲在网站中了。

  4.资金支持:

  对于一个不不挣钱的网站来说,这也是一个无形的投资,虽然不多,但也是我们的血汗钱,不能就让这些钱付诸东流了。这还不像我们去买一件衣服,能看得见的东西,网络本来是无形的、虚拟的,所以别想着投入的钱会成为一个摆在你面前的一个实物产品。一个小的站大概每年也要1000元左右的费用,稍大点的每年要几千,甚至上万元。所以,首先考虑自己是不是有这部分资金来支撑,是否承受这部分费用。

  5.行业信息了解:

  知己知彼,百战不殆;网络信息的发达,让我们触手可及,每天都在受这些信息的灌输。在平时接触这些信息的时候要时刻关注,时刻留意行业的相关信息,对于网站的发展和未来有个先詹作用。比如与你同行的信息、企业信息、行业信息、产品信息等,都要牢牢盯住,也许从这些信息中就可找到商机,可以到同行业的网站或是相关门户查看每天的新闻动态等。

  6.网站的相关技术知识:

  有些朋友们对网站的知识都还没有了解,就想成为站长中的一员,这是很可怕的,也是很可贵的;可怕之处是,站长的人员素质和相关专业知识令人堪忧,良莠不齐;有的甚至都不知道在哪儿买域名、空间,服务器更不了解,就想踏进这个门槛,不是说不可以,但是最起码要先了解下相关知识;可贵之处是,凸显人们对网络、网站的认知,可以更加丰富我们的网络生活,为我们的学习、工作、生活带来更多的选择。一个合格的站长应该具备很多的知识和了解知识的渠道。还有些关于网站的技术和相关的法律知识,比如:网站备案、域名解析、各种网站语言、网站推广、网站营销、网站策划、心里学、色彩学、构架学等,避免以后出现麻烦,这些都要了解。

  7.勤于思考,应对变化:

  网络市场信息万变,每天都有不同的变化,及时了解,及时应对;面对问题,多思考;一个合格的站长应该有应对各种突发事件和即将发生的事件,做出合理的解决方案、方法。

  8.戒骄戒躁、急功近利:

  网站的初期肯定不会有太大的成绩,但是这时候作为站长的我们应该沉得住气,不要躁;坚持,是做网站准绳之一,只要你去做了,那肯定就会有成绩出现。能在这百万网站中有一个立足的地方,那就是我们的荣幸,要为这份荣幸而奋斗,付出才有收获嘛,哪有天上掉馅饼的好事,如果有,那也不一定砸中的就是你。只要坚持就有机会。同时也不要急功近利,在网站中放些非法或是其他有害、不良信息,这样以后可能会很麻烦,严重可能会触犯到法律。得不偿失。

  9.弄虚作假:

  这是现在很多网站和广告主都会碰到的问题,假流量、假点击率、假排名、假信息等;做人要老老实实,做站要踏踏实实,这样才能让你的网站健康的走下去,也会给用户留下好的印象,用户才会经常光顾的你的网站,赢得更多的回头客,告诉身边更多的朋友登陆你的网站,不然下次看到了就想躲开,开都不开。所以奉劝那些想靠造假而收获的站长们趁早收手,这不是一条长久之计。

  以上是总结的九个点,如有不全,敬请谅解,希望中国的站长队伍都能够健康、茁壮的成长,能为中国的互联网发展发挥更多的光和热。

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